'Alfa Romeo stays in F1; becomes engine namesake at this team'

Alfa Romeo Racing will disappear as the namesake of the Sauber team after 2023. However, there is a very good chance that the Italian brand's name will be retained for the pinnacle of motorsport. Reportedly, the Ferrari engines that Haas F1 runs will be called Alfa Romeo engines in 2024.

Alfa Romeo and Haas F1

Alfa Romeo's failure to continue its partnership with Sauber has everything to do with the team becoming an Audi factory team from 2026. However, Alfa Romeo was still happy with its presence in Formula 1 and so in recent months it has been looking for other opportunities to still remain involved. In the end, it now looks very much as if Alfa Romeo will join forces with Haas F1, Motorsport Italy knows.

The Italians actually wanted a deal similar to the one they had with Sauber, which would thus make them title sponsor and also make the team popularly pronounced Alfa Romeo. Haas F1 made it clear early on that that was not a possibility, but the team of owner Gene Haas and team boss Guenther Steiner was open to working together in a different way,

It has now reportedly been decided that by 2024 Ferrari power units will not be called 'Ferrari's, but 'Alfa Romeo's. Otherwise, Ferrari will just remain responsible from A to Z for the power unit, just a different sticker will be put over it. We saw this happen more often in the past, for example with Red Bull in 2016. The Renault engines were then called TAG-Heuer.