Heineken title sponsor of Las Vegas Grand Prix in 2023

Heineken has been officially announced as the title sponsor for the 2023 Las Vegas Grand Prix. The brand is already seen a lot during the F1 season and is now also linked to this legendary race.

In 2023, Formula 1 will head to Las Vegas for an iconic race across the famed Strip, among others. The race will also be staged on Saturday night for the first time in history, allowing for night-time racing while European viewers can shuffle in front of the TV on Sunday morning.

Heineken title sponsor in Las Vegas

Las Vegas is hosting the Las Vegas Grand Prix Launch Party this week, where a car will also drive down the Strip and several F1 drivers will be in attendance. These include Sergio Perez, Lewis Hamilton and Alexander Albon in America.

''We can’t wait to see the spectacle at the Las Vegas Grand Prix next November and adding Heineken Silver as the title sponsor for the race takes it to the next level. Heineken has become a huge part of the F1 family, providing exciting and engaging entertainment opportunities for our global fanbase, both at track and at home, and we can’t wait to see what they bring to the iconic Las Vegas Strip,'' Stefano Domenicali reveals in the press release.

With Heineken Silver as title sponsor, the third US Grand Prix in 2023 is officially called Formula 1 Heineken Silver Las Vegas Grand Prix 2023. Ticket prices were also announced by the organisers on Thursday.