Mercedes is showing their new livery for the Formula 1 season 2020 today, which, thanks to their collaboration with new sponsor INEOS, will probably look different than before. Moreover, it is a collaboration for the future, because INEOS will remain involved with the team for the time being.
The chemical company, which is also active as a sponsor in cycling and sailing, has committed itself to the Mercedes team for five years. According to CEO of INEOS Jim Ratcliff, it is not surprising that they have chosen Mercedes and Formula 1.
“We really have a passion for sports, as you can see from the other sports we are involved in. Formula 1 is the most exciting sport in the world. It is very similar to our involvement in the Americas cup, which is also very technologically advanced."