Earlier this week Haas revealed their livery for the 2019 season and also revealed Rich Energy as the main sponsor.
After only three years in the sport, Haas has established themselves as one of the quickest midfield teams on the grid. This level of success in such a relatively short period of time could mean that the team could progress even further and start pushing for podium positions. This is the reason Rich Energy decided to choose this team instead of one of their rivals.
When speaking to Crash.net Rich Energy CEO William Storey said: "By every metric, they were vastly superior."
“They have the best business model in the sport, they are uniquely positioned to exploit regulation changes and I think they are run in a very, very unpretentious fashion.
“I think they are proper racers - Gene Haas is a wonderful businessman who’s approaching motor racing in the right way, Gunther Steiner is a brilliant team principal and they’ve got two drivers with personality. Overall we are delighted.”
Haas will hope that the sponsorship deal will propel them higher up the grid in 2019.