Teatro Valli in Reggio Emilia will play host to the launch of Ferrari's 2020 Formula 1 car on February 11th, 30 KM away from their headquarters at Maranello.
Ferrari wants to take their launch back to the birthplace of the tricolour, 223 years ago. The event will start at 18:30 on the 11th September and can be watched through a live stream on their social platforms.
In a statement Ferrari explained the decision, saying: "We have chosen Reggio Emilia, because 223 years ago, this city was where the tricolour was born and later adopted as the flag of unified Italy. The Valli Theatre is therefore the perfect setting to reveal Scuderia Ferrari’s latest car."