On Monday afternoon, Williams announced a new partnership with ROKiT along with a fresh ice blue livery and a brand new logo. Claire Williams, deputy team principal, spoke of her delight of the new partnership and is adamant the two parties will lift each other.
“We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond. We share many similar values and aspirations with ROKiT; primarily putting engineering and innovation at the core of everything we do in our pursuit to be the best," Williams said in the press release on WilliamsF1.com.
ROKiT is a telecommunications company. Williams is now looking fresh in all departments as they move forward into an important 2019 season.
The team will be filled with two new drivers. Robert Kubica returns from a life-changing injury in a rally crash, while George Russell makes his Formula 1 debut. The boys in the Williams garage were forced to endure a frustrating and painful 2018, a year in which they scored just seven points across 21 races.
Claire Williams is certain their new partnership with ROKiT will help boost both companies.
"ROKiT is on an exciting journey in their world of telecommunications, as we are at Williams as we build the team for a successful future. Taking that path together will make us both stronger in our endeavours and so I can’t wait to get started," she added.
Also commenting was the Chairman of ROK Brands. Jonathan Kendrick said: "Williams Racing is the perfect partner. With them, we can bring F1 to audiences in new and pioneering ways."