Heineken and Formula 1 extend partnership for several years

Formula 1 announced via a press release on Wednesday morning that its partnership with Heineken has been extended for several years. The Dutch beer brand has been a major partner of motorsport's king class for many years.

In 2016, Heineken was introduced as a partner of Formula 1. Since then, Heineken has often been the main sponsor of Grands Prix, including the race in Zandvoort. Starting with the Canadian Grand Prix, Martin Garrix will perform several shows spread throughout the season on behalf of the Dutch beer brand.

Comments on partnership extended

Formula 1 CEO Stefano Domenicali is happy with the extension of the alliance: "Since our partnership with Heineken began in 2016, they have been an incredible partner that has focussed on delivering world-class events for all our fans that encompass the very best of sport and entertainment, and have become a key part of the race weekend."

The brand itself is also excited that they will remain active as a partner of the sport in the coming years, CEO Dolf van den Brink says: "F1’s rapidly growing, ever-changing fanbase was one of the many reasons why we extended our partnership. This is a fantastic opportunity for us to continue delivering world-class fan experiences, while also developing our responsible consumption messages to an increasingly engaged and relevant audience."