Haas renews team name and unveils new logo for 2023

Ahead of the 2023 season, Haas has unveiled the new team logo after signing a sponsorship deal with US company MoneyGram.

MoneyGram was first announced as Haas' new title sponsor ahead of the 2022 United States Grand Prix. This year, Haas will compete under the name MoneyGram Haas F1 Team, which means a new logo is in store..

"We’re delighted we’ve hit January and will now officially be known as MoneyGram Haas F1 Team. When we announced MoneyGram’s title partnership with us back in October at the United States Grand Prix, this was the date we looked forward to as it’s a new year and a new name for us, complete with a new logo to launch. We have an exciting few weeks ahead with the livery reveal and then the launch of this year’s car, the VF-23, coming soon," said Guenther Steiner on the Haas official website.

"Everyone at MoneyGram Haas F1 Team is raring to go alongside our new driver line-up of Kevin Magnussen and Nico Hülkenberg. I know MoneyGram’s partnership and activation around the team will appeal to their existing customer base while offering truly global opportunities to reach out to new customers through the Formula 1 season. We can’t wait to get started. MoneyGram Haas F1 Team – it has a good ring to it!" the team boss added.

Haas hopes for stability with MoneyGram

Haas has not had much luck with sponsors in the past. In 2022, its partnership with Russian company Uralkali ended after the invasion of Ukraine; before that, the team partnered with notorious sponsor Rich Energy. Haas will be hoping for more stability with MoneyGram.